logo

SmartKargo Achieves 63% Pipeline Growth with Sprouts in 6 Months

Our SDRs went from drowning in manual tasks to focusing on high-value prospects. Sprouts does not just save time, it levels up your GTM game.

Ashish Negi

Edum Burek

-VP of Smartkargo

About SmartKargo

SmartKargo provides advanced integrated technology solutions for the global air cargo industry specializing in eCommerce logistics integration for airlines. Their platform enhances the revenue management process by offering real-time data visibility, optimizing route planning, across the entire logistics chain. They work closely with top-tier aviation companies like Delta and Emirates.

Impact with Sprouts

63%

increase in sales pipeline

5x

increase in SDR/BDR efficiency

45%

increase in campaign engagement

30%

reduction in martech stack cost, canceled top data provider contracts

Refining ICP with Advanced Variables

SmartKargo's traditional focus on airlines left them with little visibility in the broader U.S. logistics market. They struggled to connect with decision-makers in high-value verticals like retail, manufacturing, and logistics that could benefit from their services like Deliver Direct.

AI-powered ICP refinement helped identify untapped opportunities by analyzing high-value verticals and focusing on accounts with:

  • Annual revenue exceeding $50M
  • Digital transformation readiness
  • Hiring trends in logistics and supply chain roles

This approach expanded SmartKargo's Total Addressable Market (TAM) by 63%. The platform also identified new tech stacks that SmartKargo's potential customers were using, refining their ICP with advanced variables like:

  • eCommerce platforms (e.g., Yaas, Big Commerce).
  • Delivery partners (e.g., OnTrac, LaserShip).
  • Post-purchase customer experience platforms (e.g., AfterShip, Narvar).

SmartKargo's team was boosted now by enrichment of data across 150+ fields thereby increasing the data coverage by almost 350% compared to the GTM platforms they were using prior to Slintel.

Additionally, the platform provided an ICP fitment score to prioritize automated outreach based

Automating 60% of Daily SDR Tasks

Sales and SDR teams at SmartKargo were overwhelmed by manual tasks like prospecting, contact discovery, and CRM updates. These inefficiencies led to:

  • Missed follow-ups
  • Inconsistent customer experiences
  • An underperforming sales pipeline

This approach expanded SmartKargo's Total Addressable Market (TAM) by 63%. The platform also identified new tech stacks that SmartKargo's potential customers were using, refining their ICP with advanced variables like:

  • eCommerce platforms (e.g., Yaas, Big Commerce).
  • Delivery partners (e.g., OnTrac, LaserShip).
  • Post-purchase customer experience platforms (e.g., AfterShip, Narvar).

SmartKargo's team was boosted now by enrichment of data across 150+ fields thereby increasing the data coverage by almost 350% compared to the GTM platforms they were using prior to Slintel.

Additionally, the platform provided an ICP fitment score to prioritize automated outreach based

Turning Website Traffic into Leads with Warm Outbound

Sales and SDR teams at SmartKargo were overwhelmed by manual tasks like prospecting, contact discovery, and CRM updates. These inefficiencies led to:

  • Missed follow-ups
  • Inconsistent customer experiences
  • An underperforming sales pipeline

This approach expanded SmartKargo's Total Addressable Market (TAM) by 63%. The platform also identified new tech stacks that SmartKargo's potential customers were using, refining their ICP with advanced variables like:

  • eCommerce platforms (e.g., Yaas, Big Commerce).
  • Delivery partners (e.g., OnTrac, LaserShip).
  • Post-purchase customer experience platforms (e.g., AfterShip, Narvar).

SmartKargo's team was boosted now by enrichment of data across 150+ fields thereby increasing the data coverage by almost 350% compared to the GTM platforms they were using prior to Slintel.

Additionally, the platform provided an ICP fitment score to prioritize automated outreach based

Multichannel Automated Outreach: Unified and Personalized Campaigns

Sales and SDR teams at SmartKargo were overwhelmed by manual tasks like prospecting, contact discovery, and CRM updates. These inefficiencies led to:

The platform’s AI-powered messaging added a new layer of hyper-contextualization by analyzing data from the prospect’s LinkedIn profile, activity, and proprietary AI signals.

The outreach was tailored not just to the ICP but also to individual prospect behavior and preferences. SmartKargo could then run multi-platform sequences with almost zero manual intervention. This saved over 10 hours per week of manual work.

For example, the SDR team would initiate contact with an email; upon receiving a response, the platform would automatically trigger a LinkedIn connection request with a personalized message tailored to the prospect’s profile and recent activity. Through A/B testing, Sprouts optimized campaign messaging for high-priority verticals like luxury goods and time-sensitive shipping.

SmartKargo's team was boosted now by enrichment of data across 150+ fields thereby increasing the data coverage by almost 350% compared to the GTM platforms they were using prior to Slintel.

Additionally, the platform provided an ICP fitment score to prioritize automated outreach based

Partnering with Industry Leaders

Sales and SDR teams at SmartKargo were overwhelmed by manual tasks like prospecting, contact discovery, and CRM updates. These inefficiencies led to:

This approach expanded SmartKargo's Total Addressable Market (TAM) by 63%. The platform also identified new tech stacks that SmartKargo's potential customers were using, refining their ICP with advanced variables like:

  • eCommerce platforms (e.g., Yaas, Big Commerce).
  • Delivery partners (e.g., OnTrac, LaserShip).
  • Post-purchase customer experience platforms (e.g., AfterShip, Narvar).

SmartKargo's team was boosted now by enrichment of data across 150+ fields thereby increasing the data coverage by almost 350% compared to the GTM platforms they were using prior to Slintel.

Additionally, the platform provided an ICP fitment score to prioritize automated outreach based

All blog posts

Bill Walsh leadership lessons
Alec Whitten1 Jan 2023

Bill Walsh leadership lessons

Like to know the secrets of transforming a 2-14 team into a 3x Super Bowl winning Dynasty?

LeadershipManagement
PM mental models
Demi Wilkinson1 Jan 2023

PM mental models

Mental models are simple expressions of complex processes or relationships.

ProductResearchFrameworks
What is Wireframing?
Caroline Wu1 Jan 2023

What is Wireframing?

Introduction to Wireframing and its Principles. Learn from the best in the industry.

DesignResearch